In this above-the-fold content, the goal is to give your visitors a clear reason to stay and read on. Communicate not only what your product does, but also why it's a better solution than any alternative. "Use a statement, promise or testimonial to emphasize an important point about your product."

Don't miss new Big Think videos! Subscribe by clicking here: http://goo.gl/CPTsV5 Michio Kaku says that God could be a mathematician: "The mind of God we believe is cosmic music, the music of strings resonating through 11 dimensional hyperspace. That is the mind of God." Transcript-- Some people ask the question "Of what good is math?"

Let's suppose you've agreed to a rather odd travel program, where you're going to be suddenly transported to a randomly selected country, and your job is to figure out where you end up. So, here you are in some new country, and all countries are equally likely.

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